• Colors Have Psychological Effects
Does that mean that you should always wear a red suit?
But, wearing a red tie allows you to express authority.
• Color Lets You Guide People’s Eyes
What do you want people to focus on?
Color directs people's eyes to the features of your choosing.
What would you like to hide? What would you like to show?
• Understanding Color Means No Obvious Mistakes
You want to know what colors complement each other so that you don't look like a clown.
Even an untrained eye can see a bad color combination and be put off by it.