A 2020 study out of the University of California (Nguyen et al., 2020) suggests that activating specific pheromone-sensing neurons in the brain can motivate mammals to seek aerobic activity, by increasing dopamine levels.
In other words, certain smells trigger the release of dopamine in your brain. Dopamine is a type of "chemical messenger" made by your body and plays a big role in feeling pleasure.
Scent helps us focus, strive and find tasks interesting. It affects behaviors such as learning, motivation, attention, and focus.
Some scents work better than others in triggering responses related to productivity.
Peppermint, for example, has been shown in a 1990 University of Cincinnati study to enhance alertness, focus, and concentration. It’s also been shown to enhance memory accuracy.
Rosemary is another Scent Trigger that has brain-boosting benefits. A 2003 English study (National Library of Medicine) found that rosemary increases memory and alertness.
Lavender, another wonder-scent, has been shown to help increase concentration and helped study participants complete math problems faster and more accurately.
To put it simply, these studies show Scent Triggers increase alertness, memory, accuracy, and mental focus - all of which improve productivity.
What does all this mean?
It is entirely possible to motivate yourself without lifting a finger...purely with the power of Scent Triggers. It seems miraculous, and yet it’s been right there inside of you all along, lying dormant like a sleeping attack dog.
But what’s been missing is an accessible, easy to use tool that unleashes your own Olfactory System’s untapped potential to work for you.
Now, for the first time, that tool has become a reality.